I’ve been reading a lot about pros and cons of social media automation lately, which, if you are unfamiliar basically means that you schedule updates like tweets, facebook posts and/or blog posts in advance and have them automatically post at a certain time on a certain day.
This is of course a time-saving method but can remove a lot of the personalization and real-time nowness from what is intended to be a social conversation. After all, how can you have a conversation if you’re not even there?
On the other hand, small businesses and brands who are self-managing social media are busy! But they also want a consistent presence…what is the answer here?
To automate or not to automate?
- mermaidchronicles answered: Both! Scheduling tweets keeps you organized & ensures you have a content calendar, but schedule too far in advance & you can miss out!
- seocontentqueen answered: I think it’s better to use both. Automation helps keep people supplied or focused on your presence;but real time interaction gains followers.
- onlineconversations posted this